CTWA WhatsApp Marketing Strategy To Boost Your Sells 500% [2024]

There is a marketing strategy that can help you grow your business online. But sometimes, it’s hard to know which strategy is best. In this startup balance article, I will tell you about the best marketing strategy for 2024. With a small investment, you can grow your business by 500%.

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Hello friends, I am Prince Likhon from Startup Balance. In today’s article, I will tell you about a strategy that many startups are using. It is called (CTWA) Click To WhatsApp Ads. This new marketing strategy has just been launched and can help your business grow through WhatsApp.

WhatsApp is very popular globally, and many businesses use it to operate. If you can manage your customers on WhatsApp easily, you can grow your business by 500%. Now I will tell you the full strategy of how to invest a little money and grow your business 500% on WhatsApp.

The biggest problem is finding customers on WhatsApp. The best platforms for finding customers are Facebook and Instagram. If Facebook, Instagram, and WhatsApp work together, it becomes the most powerful marketing strategy in the world.

In today’s world, marketing and sales are not separate things; they work together. When your marketing ends, your sales begin. You need both a marketing and sales strategy to grow your business quickly.

To create a successful marketing strategy, you need a promotion plan and sales automation so that people who come to you get immediate support from sales. This will help sell your product on a large scale.

What Is Click To WhatsApp Ads (CTWA)

Click to WhatsApp Ads (CTWA) is a way to promote your business on Facebook and Instagram. People see your content and can directly go to your WhatsApp. You can set up automation on WhatsApp, and all your sales happen there.

Before, you could redirect people from Facebook ads to WhatsApp, but now you can see all the data in one place. Many big startups use this marketing strategy.

To Start CTWA, Follow These Steps:

Create content to promote through Facebook ads. In the content, tell people to click here and connect with you on WhatsApp.

When people click on the ad, they connect with you on WhatsApp. Your chatbot will automatically respond to them.
The chatbot talks with people interested in your category or service. They are then redirected to a website, form, or another WhatsApp number.
The redirected people are your hot leads for your business. They will either fill out a form, visit your website, or go to another WhatsApp number.

You can offer discounts and deals to customers who have already bought from you so they keep buying from your business.

To set up CTWA, you need a few things: a chatbot, a separate WhatsApp number for hot leads, and offers for customers who have already bought from you.

Setting Up CTWA And Ads

To set up CTWA, you need a few things. First, you should have your own website and properly registered business with all legal documents. This is needed to register for the WhatsApp Business API.

Once the API is approved by Facebook Business Manager, you can use the Interact dashboard. Interact helps manage customers and run ad campaigns on platforms like Facebook and Instagram. But first, you need to register for the WhatsApp API.

It’s important to know how to set up Facebook and Instagram ads. If you don’t know, there are courses and free YouTube videos that teach you how to do it. You need these skills and money to run ads and see actual returns.

I’ll show you how to run a CTWA ad and check its statistics. First, go to Facebook Ad Manager and create a campaign. Name your campaign and select “Engagement” in the details section. Click “Next.”

In the conversion section, click on “Messaging Apps” (it might be auto-selected). Keep “Click to Message” selected and choose your WhatsApp Business API number. You can keep everything else as it is and click “Publish.” Now, you can see your post with your content.

Bonus Tips : Reach and Power of WhatsApp

WhatsApp has 1.5 billion monthly active users, which is more than any other social media site, excluding parent company Facebook. Even more crucially, as the world’s largest messaging medium, WhatsApp has a level of intimacy and engagement that is missing in most social sites.

That’s primarily because it has remained away from involving brands on the platform until very recently. Plus, except from China, where WeChat is the major messaging program, WhatsApp has loyal users all over the world. There are three major ways of using WhatsApp’s messaging service:

One-on-one conversations

This is the most typical way in which WhatsApp is utilized. Individuals who have each other’s phone numbers can use WhatsApp to text each other without incurring traditional SMS expenses. You may also call each other, share photographs and videos, and even send recorded voice messages.

Broadcasting

With a broadcast list, you can send a message to 256 people at once. They will receive the message as long as your number is retained in their phone book. Much like a BCC email, the message arrives to them in the form of a one-on-one message.

WhatsApp Groups

WhatsApp groups have become a ubiquitous feature of WhatsApp. From school pals to family members, WhatsApp groups allow users to stay connected as a group. A WhatsApp group can accommodate up to 256 individuals and allows sharing of text messages, videos, photographs, and audio messages. Thank you for reading the full article.